Tuesday, March 27 - Thursday, March 29
Grand Rapids, Michigan
If you think you’ll ever get an opportunity like this again, don’t hold your breath! Industry experts have traveled from the shores of Lake Michigan to the peaks of the Porcupine Mountains and beyond, to share their secrets, insights and visions for lodging and tourism in the great state of Michigan. Through a series of one-of-a-kind speaker sessions, industry leaders will act as open books: sharing the secrets, know-how, skills and attitude needed to open doors to new opportunities for your organization and create a lifetime of memories for our guests and communities. Covering aspects of the industry as a whole, in addition to niche topics, there’s a session for everyone looking to raise the bar for what’s possible in Michigan’s world of lodging and tourism.